How can I create great product images with AI for my ecommerce site?

Make Amazing Product Photos in 2024 Using New AI Technology

The Importance of High-Quality Product Images

You've got a product to sell but those amateur photos you took just aren't cutting it. We get it - hiring a pro photographer costs big bucks and you need every penny for your business right now. But don't fret, there's a new way to get magazine-worthy product shots without blowing your budget. Artificial intelligence has come to save the day! In this post, we'll show you the latest AI tools that can turn your shaky smartphone shots into stunning works of art. Forget hours of painstaking editing and complex equipment. This new tech makes product photography a breeze, even if you're a total newbie. We'll walk through how to use these easy yet powerful apps to spruce up your ecommerce site and start converting browsers into buyers. With just a few clicks, you can have gorgeous product images that make customers take notice. Ready to take your product photography to the next level? Then read on - your new AI assistant awaits!

How AI Is Revolutionizing Product Photography

Professional product photos are essential for any ecommerce business.They capture attention and interest.

With so much competition online, high-quality images are key to grabbing shoppers' attention and making a great first impression. Eye-catching photos showcase your products in an attractive way and draw people in, increasing the chances of a sale.

They build trust and credibility.

Sharp, well-lit photos lend an air of professionalism and reliability to your store. Blurry or poorly staged images, on the other hand, damage your credibility and make you seem less reputable. High quality photos signal to customers that you value quality and care about the details.

They highlight features and benefits.

Great product photos don't just show what an item looks like - they demonstrate how it can benefit the customer. Close-up shots, different angles, and lifestyle images all help to emphasize the most useful and appealing features of what you're selling. This helps customers visualize all the ways your product could enrich their life.

They work on any device.

With many people shopping on mobile devices now, your images need to display well on any screen size. High resolution photos still look great when resized or zoomed on a tablet or phone. Out of focus or grainy shots, however, will only appear worse on smaller screens and frustrate mobile users.

In 2024, AI will make product photography more advanced and accessible than ever. But no technology can replace the need for high quality, compelling images. Professional photos are an investment that will pay off hugely in customer acquisition and long term success. Your products deserve nothing less!

Top 5 AI Tools to Create Product Images

AI and machine learning are transforming ecommerce photography. Gone are the days of expensive photo studios and equipment. Now, AI photo technology lets you create professional product images at a fraction of the cost.AI Background Removal

AI can detect the edges of your product and instantly remove the background. No more fussing with backdrops and lighting. Just place your item on any surface, snap a photo, and the AI will remove the background in seconds, leaving just your product on a transparent layer.

AI Image Enhancement

AI can take your basic product photo and make it look professionally styled. It can add shadows, highlights, and reflections to make the image pop. It can even change the background to any color or pattern you want. Some AI tools can generate multiple enhanced versions of the same photo so you can choose the one you like best. AI 3D Model Generation

AI can turn a simple 2D product photo into an interactive 3D model. Ecommerce sites are using 3D models to give customers a better sense of what an item really looks like. 3D models drive more customer engagement and can increase conversions by up to 30 percent. Generating 3D models from photos is complex, but AI is making the process fast, affordable, and accessible to businesses of any size.

AI is revolutionizing ecommerce photography in incredible ways. If you want high-quality, low-cost product images that boost engagement and drive sales, tap into the power of AI photo technology. Your customers will love the enhanced experience, and your bottom line will thank you.

Step-by-Step Guide to Using DALL-E for Product Photos

Anthropic AI

Anthropic offers an AI tool to generate photo-realistic product images using 3D models.You can upload 3D product files in common formats like OBJ, GLTF or FBX and the AI will create stunning product photos from multiple angles. The AI is trained on a huge dataset of product images to understand lighting, angles, backgrounds and more. You have full control over backgrounds, lighting and camera angles to get the perfect shot.

Runway ML

Runway ML is a simple drag and drop tool to generate product images. You upload a 3D model and the AI will automatically create photos from multiple angles with various backgrounds and lighting.The interface is very easy to use, even for non-technical users. However, you have less customization options compared to other tools. It's a great option if you want to quickly generate decent product images without much effort.

Anthropic AI

Anthropic offers an AI tool to generate photo-realistic product images using 3D models.You can upload 3D product files in common formats like OBJ, GLTF or FBX and the AI will create stunning product photos from multiple angles. The AI is trained on a huge dataset of product images to understand lighting, angles, backgrounds and more. You have full control over backgrounds, lighting and camera angles to get the perfect shot.

Runway ML

Runway ML is a simple drag and drop tool to generate product images. You upload a 3D model and the AI will automatically create photos from multiple angles with various backgrounds and lighting.The interface is very easy to use, even for non-technical users. However, you have less customization options compared to other tools. It's a great option if you want to quickly generate decent product images without much effort.


Threedify is an end-to-end product rendering solution. You can create 3D models, render high-resolution images, video and augmented reality experiences. The tool provides photorealistic materials, lighting, and camera controls to generate product photos that look like real product shots.Threedify also has an asset library with many 3D product models and scenes that you can use. It is a very advanced tool aimed at 3D designers, but can be used by anyone to create amazing product visuals.

Optimizing Your AI-Generated Images for Ecommerce

Gather Your Product Images

To get started, collect the images you want to use for your product listings. You’ll want multiple angles of each product, as well as detail shots of any important features. Have at least 10-15 photos of each product ready to upload into DALL-E.

Sign Up and Upload Your Photos

Head to DALL-E’s website and create a free account. Once logged in, you can start uploading your product photos. DALL-E will analyze each image and group similar shots together. Select which product each group of photos represents. DALL-E uses machine learning to understand details about each product like its shape, texture, and features.

Choose Your Photo Style

Now comes the fun part—choosing a photo style! DALL-E offers styles ranging from simple white background to lifestyle scenes. Select a style for each product to see an example. If you like what you see, choose that style. If not, pick another until you find the perfect look. For most product photos, a clean white background or minimalistic scene works well.

Review and Download

After processing your uploads, DALL-E will generate a new set of product photos in your selected styles. Review each image to ensure quality and accuracy. Make any changes needed to things like color, lighting or angle. Once approved, you can download high-resolution versions of each photo to use on your website.

Optimize and List

Finally, optimize your new photos by adding alt text, filenames with keywords, and any other details to help them rank in search. Then, add the photos to your product listings and you're all set! Using AI-generated product photos is an easy way to create a premium visual experience for your customers without a huge time commitment.

With a few simple steps, you can now create amazing product photos for your ecommerce store using the latest AI technology. DALL-E makes the process fast, affordable and delivers professional results. Your customers will surely appreciate the high quality, lifestyle shots of your products.

AI Product Image Ideas and Examples

The AI technology available today can produce product photos that look extremely realistic and high quality. However, for ecommerce, it’s important to optimize your AI-generated images to maximize their effectiveness.

Choose the Right Angles and Composition

Think about how customers view product images on your site and choose angles that show off the product's best features. For example, shoes are often shot from a 45-degree angle, while handbags are directly facing the camera. Play around with different angles to find what highlights your product's details and shape. Also, watch out for awkward or unbalanced compositions in the AI's suggestions and make adjustments as needed.

Enhance and Retouch When Necessary

While AI can generate high-quality base images, you’ll likely still need to do some retouching and color correction. Adjust the brightness, contrast and color balance so the product looks as true to life as possible. You may also need to remove blemishes, lint or imperfections. For apparel, consider smoothing out wrinkles or adjusting how the fabric drapes. Subtle changes can make a big difference in how appealing and realistic the final images appear.

Keep File Sizes Optimized

AI-generated images are often very large file sizes, which can slow down your site and impact the customer experience. Resize and compress the photos to find a good balance between quality and performance. As a general rule, aim for images under 1MB for most products. For the product's main image, sizes of 500-800KB are ideal for most sites. Compress other views to 200-500KB.

Add Variety with Different Views

Don't rely on a single AI-generated image. Showcase your product from multiple angles and include different detail shots. For example, include front, back and side views along with close-ups of key features. The more views you provide, the better customers can evaluate the product and the more professional your site will appear. With AI, it's easy and affordable to generate many high-quality product photos, so take advantage of that.

Following these tips will ensure your AI-generated product images are optimized for an exceptional ecommerce experience. With some enhancements and variety, you can create product photos that look extremely realistic while still highlighting what's most important—your products.

Common Mistakes to Avoid With AI Product Photos

Apparel images

Using AI, you can generate realistic product images of apparel without needing to photograph physical samples. AI tools can create images of t-shirts, dresses, shoes and more using digital 3D models. The AI considers factors like fabric type, cut, pattern and color to generate images that look like photos. This means you can create product images for new styles even before manufacturing the physical samples.

360-degree spins

Give shoppers a full view of products with 360-degree spins. AI can generate a series of images to create a spinning effect, allowing customers to see all sides and angles of a product. This helps overcome the limitation of standard 2D product images and gives a better sense of depth, shape and contours. 360 spins are especially useful for products like handbags, shoes, home decor and electronics.

Lifestyle images

Bring product images to life by placing them in lifestyle scenes. Using AI, you can insert digital models of your products into curated lifestyle images. For example, show how a blanket would look draped on a couch or a pair of shoes in a walk-in closet. Lifestyle scenes make the product feel more relatable and help customers visualize how it might look in their own homes. Some AI tools offer a range of professional lifestyle images you can choose from to match your brand style.


Short video clips or GIFs are an eye-catching way to showcase products. AI can generate simple animations like a handbag slowly spinning, a dress fluttering in the wind or headphones with pulsing LED lights. Animations bring an extra element of visual interest compared to standard still images. They are ideal for social media and capturing attention on product listing pages.

Using AI to enhance your product images is an easy way to make a great first impression on customers and drive more conversions and sales. With a variety of creative options to choose from, you can produce product images that are more compelling than simple photos alone.

Tips for Integrating AI Images on Your Ecommerce Site

Using a One-Size-Fits-All Approach

AI cannot create one perfect product photo that will appeal to all your potential customers. You'll need to generate multiple images for each product, highlighting its different features and styles. Create casual lifestyle shots, crisp white background photos, and dramatic angles. Having a variety will increase the chances of connecting with more customers.

Not Enough Variety

Don't just rely on the AI to make minor tweaks to the same base image. Provide it with many photos of your product in different settings, from different angles, in different styles. The more visual input you give the AI, the more creative and varied the output can be. If you only supply a single product photo, the AI won't have much to work with in generating new and unique images.

Forgetting Real-World Context

Lifestyle product shots, where the item is shown being used in a realistic setting, are very popular with customers. Make sure to include photos of your product in context, then have the AI generate more lifestyle images. Seeing the product in use helps the customer visualize how it might fit into their own lives.

Ignoring Current Trends

AI tools are getting better at analyzing visual trends on social media and ecommerce sites. Take advantage of this by supplying the AI with examples of trendy product photography styles you want to emulate. The AI can then create on-trend images for your products, keeping your brand looking fresh and up-to-date. Trendy, eye-catching photos also tend to get more likes and shares on social media, expanding your reach.

Not Enough Diversity

Having a diverse range of models and backgrounds in your product images is important for appealing to a wide range of customers. Make sure to provide the AI tool with photos featuring models of different skin tones, ages, body types and abilities. The AI can then generate new product images with an equally diverse range of models. This helps to make more potential customers feel included and represented.

With AI, the product photo possibilities are endless. Avoid these common mistakes, give the AI plenty of visual input and examples to work from, and you'll have an huge array of amazing, on-trend product images customized for your needs. Your customers won't be able to resist!

FAQ: Making Amazing Product Photos With AI in 2024

Once you’ve generated amazing product photos with AI, it’s time to feature them on your ecommerce site. Here are some tips to make the most of your new images:

Display the AI-generated images prominently on product pages. Place them at the top of the page so they’re the first thing visitors see. These eye-catching photos will capture attention and showcase your products in an appealing way.

Optimize the image file names and alt text for SEO. Give the images descriptive file names like “blue-cotton-t-shirt-front-view.jpg”. The alt text, which appears if the image doesn’t load, should also describe the product and any details shown in the photo. This helps search engines understand what the image and product are about.

Add zoom functionality so shoppers can see product details. Many ecommerce platforms offer built-in zoom features to enlarge product images on click. This allows customers to closely examine the item and feel confident in their purchase. You can also include additional angled views of the product to give a full 360 impression.

Supplement AI images with lifestyle shots and infographics. While AI can generate standard product photos, also include supplementary images showing the item in use or illustrating product details. Infographics, diagrams, and comparison charts are other useful additions. A mix of visual content keeps things interesting for visitors.

Test different image placements to optimize conversion rates. Try featuring the AI-generated images in different areas of the product page and at different sizes to see what leads to the most sales. You may find that placing them higher on the page, enlarging them slightly, or including thumbnail galleries converts best. Measure the results to determine the ideal layout.

Updating your ecommerce site with compelling AI-generated product photos is a great way to catch the attention of customers and boost your online sales. Following these tips will help you create an engaging visual experience and get the most value from your new images. By testing different options, you can find what works best for your particular products and audience.