How can I create website marketing copy using AI

2024 AI Hacks: Write Viral Marketing Copy in Minutes

The Future Is Here: AI Copywriting in 2024

You need some viral marketing copy for your website ASAP, but writing it yourself is a total drag. Not to worry - AI-powered copywriting tools are here to save the day in 2024. All you need to do is plug in a few details about your business, and these crazy-smart algorithms will churn out website copy that practically markets itself. In just minutes, you'll have compelling headlines, irresistible calls to action, and witty product descriptions that capture attention and drive conversions. So skip the writer's block and creative fatigue. The latest AI copywriting assistants are like having your own virtual marketing agency in your pocket, ready to craft high-impact copy at the click of a button. Get ready to hack viral marketing success in 2024 with these futuristic copywriting tools.

What Is AI Copywriting and How Does It Work?

AI-Powered Content Creation

In 2024, AI will be creating content for your business at the push of a button. AI copywriting tools can churn out blog posts, social media posts, landing pages, and email marketing campaigns in minutes based on a few simple inputs. No more spending hours crafting the perfect blog post or agonizing over every word in your email newsletter. AI takes care of it for you, generating high-quality, optimized content to engage your audience.

Personalized Messaging

AI copywriting tools use natural language generation (NLG) to create content that matches your brand voice and resonates with your target audience. The AI analyzes your existing content and brand guidelines to capture your unique tone and style. It then generates new content using that same style and voice to keep your messaging cohesive and impactful across all channels. The result is content that sounds like it came straight from your marketing team.

SEO-Optimized Content

The AI also optimizes the content it produces for search engines like Google. It researches relevant keywords, chooses a primary keyword to focus the content around, and incorporates synonyms and related terms throughout the copy. The AI ensures the content is structured in a way that search engines can easily crawl and index. Your AI-generated blog posts, product pages, and service descriptions will naturally rank higher in search results, driving more organic traffic to your site.

While the technology powering AI copywriting tools today still requires human oversight, the future is clear. AI will continue to get smarter and more sophisticated, eventually creating content on par with human writers. But rather than replacing copywriters, AI will augment human capabilities and allow us to focus on more strategic work. The future of copywriting in 2024 and beyond is human and AI, working together in perfect harmony.

The Benefits of Using AI to Write Marketing Copy

AI copywriting uses artificial intelligence to generate marketing copy for your website. AI systems are trained on huge datasets of successful marketing content to learn what makes for engaging and persuasive copy. They can then generate custom copy for your business to use on your website, social media, ads, and more.

AI Learns from the Best

AI copywriters are fed millions of examples of high-performing marketing copy. They analyze things like word choice, sentence structure, emotional language, and more. Over time, they detect patterns in the most compelling content and learn how to reproduce them.

AI Tailors Copy to Your Needs

You provide details about your business, product, customers, and goals. The AI uses what it's learned to quickly generate custom copy tailored to your unique situation. It considers your target audience, key benefits, brand voice, and marketing objectives to produce copy designed to resonate with your customers and achieve your goals.

AI Generates Copy at Scale

The best part? AI can generate a high volume of copy in a short time. You could get multiple landing page options, dozens of social media posts, hundreds of product descriptions, and more - all in a single day. This allows you to A/B test different versions and optimize based on performance. You get faster feedback, higher conversion rates, and bigger returns from your marketing spend.

While AI will never match human creativity and emotional intelligence, it is getting quite good at generating persuasive marketing copy. For many businesses, AI copywriting solutions offer an efficient way to produce a steady stream of engaging content to fuel their marketing efforts. The future is here, and it's writing your website copy!

2024's Best AI Copywriting Tools and Platforms

One of the biggest benefits of using AI to generate your marketing copy is speed. Rather than spending hours crafting the perfect email campaign or social media posts, AI can churn out drafts in minutes. You simply input a few keywords and talking points, and the AI produces a draft tailored to your target audience and goals.

Save Time and Money

This allows you to test many different messages and see what resonates best with your customers. You can make changes on the fly and optimize your copy for the best results. This efficiency ultimately saves you both time and money that you can reinvest into other areas of your business.

Data-Driven Copy

AI tools can analyze huge amounts of data to determine what types of messaging and content perform best for your particular audience. The copy it generates is data-driven and personalized, with the goal of achieving maximum impact and engagement. Over time, the AI learns from the results and continues to optimize its copywriting.

Consistent Brand Voice

Once you’ve inputted your brand guidelines, voice, and tone, the AI can generate copy that maintains a consistent style and personality. This helps strengthen your brand identity and connections with your readers. The copy sounds natural while aligning with your brand standards.

While AI shows a lot of promise for simplifying marketing copy, a human touch is still ideal for creativity and nuance. The key is finding the right balance of using AI to handle repetitive, data-driven tasks while reserving the more complex, emotive copy for human copywriters and content creators. AI and humans working together in harmony will achieve the best results.

Using AI to generate marketing copy provides significant benefits, allowing you to save time, optimize your content, and maintain a consistent brand voice. By combining AI and human copywriters, you'll have a recipe for marketing success. Let the robots do the repetitive work so you can focus on high-level strategy and creativity.

How to Use AI Tools to Create Viral Headlines


Anthropic has created self-supervised AI systems that can generate marketing copy based on your input prompts. Simply describe your product, service or brand and the tone you want to convey, and their AI will produce multiple drafts for you to choose from. The system gets smarter over time by analyzing feedback to improve content. If you're looking for an easy way to generate on-demand copy at scale, Anthropic is a frontrunner.


Copy.AI is an AI-based content creation platform built by Anthropic that helps you produce copy for your website, ads, emails and more. Within minutes, the tool's AI can generate multiple drafts of copy for any product description or landing page. The AI was trained on thousands of examples from top copywriters, so the content sounds natural and persuasive. You can customize length, tone and keywords to match your needs. For high-volume copy needs or to speed up writer's block, Copy.AI is very useful.


While best known for catching typos and grammar issues, Grammarly also offers an AI-powered copywriting assistant. You provide details about your product, audience and goals, and Grammarly's AI will generate a draft optimized for persuasiveness or engagement. The tool looks at elements like clarity, conciseness, and emotional resonance to produce copy tailored to your needs. If you want fast copy that still feels human, Grammarly’s copywriting assistant is worth a look.

Google AutoML Natural Language

For companies with technical resources, Google's AutoML Natural Language could be an option to build your own custom AI copywriting system. Their technology uses neural networks to understand language and generate coherent text. By feeding AutoML Natural Language with your product information, brand guidelines, and examples of successful copy, their AI can be trained to write copy in your brand's voice and style. The capabilities are powerful but require data scientists and engineers to implement. For highly customized AI copy, AutoML may be a fit for your team.

Generating High-Converting Marketing Copy With AI

AI-powered headline generators can help you create attention-grabbing headlines in minutes. Here are the steps to generate viral headlines using AI:

Choose a headline formula

There are certain tried-and-true headline formulas that tend to get a lot of clicks. Some options include:

- Numbered lists: “10 Ways AI Can Improve Your Life”

- Questions: “Will Robots Take Your Job?”

- How-to: “How to Get Started with Machine Learning in Just 5 Days”

- Surprising facts: “90% of Companies Will Adopt AI by 2025”

Pick a formula that matches your content and audience.

Enter your main keyword

The AI tool will generate headlines based on your primary keyword or phrase. So if your article is about chatbots, enter “chatbots.” The AI will then suggest headlines like “The Rise of Chatbots: 5 Ways Conversational AI is Changing Business.”

Review and select options

The AI will provide many headline options to choose from. Look for ones that are specific, compelling, emotionally resonant, and fit your brand voice. Shorter headlines, around 6 to 8 words, tend to work best.

Refine and optimize

You may need to tweak the AI's suggestions to get the right fit. Change words, re-order or re-phrase parts of the headline while keeping the overall meaning and formula the same. Then use a free headline analyzer tool to check if your final choice scores highly on emotional impact, curiosity and clickability.

Test multiple options

Don't rely on just one headline. The AI can generate many alternatives, so pick 3 to 5 of your favorites and A/B test them on your site to see which one gets the most clicks. The headline that resonates most with your audience will drive the most traffic and shares.

With these steps, you'll be able to leverage AI to quickly produce and optimize viral headlines that capture attention and ignite your audience's interest. The right headline can make all the difference in getting your content noticed online.

AI Copywriting Case Studies and Examples

Leverage AI models to write basic marketing copy

AI copywriting tools can help generate the initial copy for your landing pages, product descriptions, email campaigns and more. They use machine learning models trained on thousands of examples to produce marketing copy in a specific style or for a particular product. While the output won’t be Pulitzer-prize winning, it can give you a solid first draft to build upon.

Feed the AI with your brand guidelines

To get the best results, provide the AI with your brand’s content guidelines, voice, and tone. Also give it examples of high-performing marketing copy you’ve used in the past. The more data you feed it, the better it can mimic your brand’s style. Some tools even allow you to choose from pre-built AI models optimized for different outcomes like “conversational”, “urgent” or “premium”.

Refine and optimize the AI's copy

Once you have the AI’s draft, refine and optimize it to suit your needs. You may want to reword certain parts to sound more human, restructure sentences for better flow, or add in details that are unique to your product or offer. Think of the AI as giving you an outline to build upon rather than a finished piece of copy. With some polishing, you can turn its draft into a compelling, high-converting marketing message.

Combine AI and human copywriting for the best results

For the best results, use a combination of AI and human copywriters. Have the AI generate the initial draft, then pass it to a copywriter to review and revise. They can make it more persuasive by reworking key areas, reorganizing thoughts or adding in emotion. By combining the speed of AI with the nuance of a human writer, you get marketing copy that converts quickly and cost-effectively. Using both together, you can scale your content creation efforts and free up your copywriters to focus on complex, high-level work.

With the right approach, AI tools can become an invaluable part of your content marketing strategy. While AI may not match human copywriters (yet), its ability to quickly produce drafts allows you to get more content in front of your customers. And that is a win for your business.

Avoiding Plagiarism: Ensuring Unique AI-Written Content

AI copywriting tools are transforming how businesses create marketing messages. Rather than spending hours crafting website copy, social media posts, and email campaigns, marketers can generate persuasive copy in minutes using AI.


Anthropic created a copywriting AI to help businesses generate marketing messages. After training the AI on a dataset of successful marketing copy, businesses can enter a few keywords and generate custom copy for their websites, social media, and email campaigns. The AI considers word choice, flow, and persuasive techniques to produce human-quality copy.


Phrasee is an AI copywriting tool focused on optimizing email subject lines and social media posts. After analyzing high-performing examples, Phrasee generates new subject lines and posts tailored for each business and campaign. In A/B tests, Phrasee’s AI copy led to open rates up to 50% higher than human-written copy. is an AI copywriting tool that helps businesses create blog posts, web pages, email newsletters, social media posts, and video scripts. Users enter a topic and keywords, and the AI generates a draft with a compelling headline and opening, supporting evidence and examples, and a strong call to action. The copy considers word choice, sentence structure, flow, and persuasiveness. In tests,’s content received 50% more clicks than human-written copy.

AI copywriting tools are transforming content creation by generating persuasive, customized copy for businesses in minutes. While AI may not match human copywriters, the speed, scalability, and performance of AI copy make it an appealing tool for creating a first draft or optimizing existing content. With AI handling the initial versions, copywriters can then polish and improve the final copy.

FAQs About Using AI to Write Marketing Copy in 2024

To avoid plagiarism and duplicate content issues when using AI to generate marketing copy, take a few extra steps. AI tools are trained on thousands of examples from across the web, so there is a chance of overlap with other published content.

Double check any AI-generated copy in a plagiarism checker before publishing on your site. Tools like Copyscape, Grammarly, and Quetext can scan the web to identify duplicate phrases. If high overlap is found with another page, have the AI generate a new version. You may need to provide additional context or examples to help guide the AI to more original content.

Give the AI specific instructions for a unique angle or perspective. Rather than asking for “content on customer service,” specify that you want “tips for small business owners to improve customer experience.” The more specific and niche your prompt, the more tailored the results will be.

Review and edit the AI's work. No technology is perfect, so read through what the AI produces and make any needed changes to wording, flow, or structure. You can also combine the work of multiple AI tools, using one to generate an initial draft and another to rephrase sentences and paragraphs. Mixing up the AI approaches will lead to more unique content.

Use semantically-similar terms and synonyms. As the AI is writing, it may repeat the same words or phrases, which can appear spammy to search engines and readers. Swap out overused terms for synonyms and related phrases. For example, change “customers” to “clients” or “buyers.” This simple step goes a long way in creating unique, compelling copy.

Leverage the AI to get started, then finish the work yourself. Rather than relying entirely on the AI, use it as a tool to kickstart your creative process. The AI can draft 50-75% of the content, then you take over and complete it in your own words based on your knowledge and brand voice. This hybrid human-AI approach leads to the most original, high-quality marketing copy.

With some extra attention, you can feel confident using AI to scale your content creation while still avoiding duplicate content penalties. The key is managing the technology as a tool, not a total solution. Oversee, review, and revise as needed to ensure plagiarism-free, compelling copy.