How to start an online business as a mama

Becoming a Mompreneur: Starting an Online Biz in 2024

Deciding on Your Online Business Idea

You're a mompreneur in the making. With a new baby at home and dreams of running your own online business, you want to start turning those dreams into reality. But where do you even begin to start an online biz in 2024? The landscape looks a lot different than it did when you started your career. Social media and digital marketing weren't even a thing. But you're motivated and inspired by those #mompreneur hashtags you keep seeing everywhere. You know with the right info, you can start that #girlboss business you've been dreaming up while rocking your little one to sleep. The time is now mama. This guide will give you everything you need to make that online biz dream happen on your own terms. From finding your niche to marketing your biz, we'll walk through exactly how to start an online business in 2024 - mompreneur style.

Creating Your Business Plan

Identify Your Skills and Passions

As a mompreneur, you have a unique set of skills and talents that you can leverage for your business. Think about what you're good at and what you enjoy doing. Maybe you have a knack for photography, love crafting, or are an amazing baker. Choosing a business idea that aligns with your inherent skills and passions will make the work feel more fulfilling and help fuel your motivation.

Look for Problems to Solve

Rather than just pursuing any old idea, look for problems you can solve. As a mom, you're uniquely suited to spot issues that affect both parents and children. Perhaps there's a product you wish existed or a service that would make your life easier. If it's a problem you face, chances are other moms do too. Finding solutions to common pain points is a great way to build a sustainable business.

Consider Your Lifestyle

The beauty of being a mompreneur is that you can build a business around your lifestyle. Think about how much time you want to devote to your business and what will work with your family's schedule. If you only have a few hours a week, focus on something like a freelancing, consulting or ecommerce store. If you want something full-time, explore opening a home-based childcare or tutoring center. Choose an idea that will complement rather than compete with your role as a mother.

The possibilities for mompreneurs are endless. With some self-reflection and a desire to make a difference, you can find an online business idea perfect for your skills, passions and lifestyle. Now get out there and start that dream business of yours! You've got this, mama.

Building Your Website and Online Presence

Starting an online business is exciting, but also challenging. To set yourself up for success, you need a solid plan in place. Define your business model

What kind of products or services will you offer? Are you selling physical goods, digital downloads, or something else? Figure out how you'll make money and who your ideal customers are.

Conduct market research

See what's already out there and find ways to differentiate yourself. Check out your competition and evaluate trends in your industry. Get to know your potential customers—where they spend time online, their interests, pain points, and so on.

Set financial goals and budgets

Determine how much money you need to get started and keep things running, at least for the first year. Factor in business expenses like web hosting, advertising, and inventory. Set sales targets and timelines to work toward. Start with a lean budget, and re-evaluate as needed.

Build your website

Your site is your storefront, so make it great. Choose a simple, mobile-friendly theme and make sure your branding is on point. Share details about your business, products, and services. And don't forget a blog to help boost your search rankings!

Create a marketing plan

How will you spread the word about your new business? Focus on low-cost strategies like social media, blogging, and SEO. Build your email list and start sending newsletters. Collaborate with other businesses. Sponsor influencers. Run promotions and giveaways. With consistency, your marketing efforts will pay off!

Starting an online business takes dedication, but with the right mindset and plan in place, you can turn your passion into a successful mompreneur venture. Define your path, do your homework, set goals, build your site, and get the word out—you've got this! Now go make your business dreams a reality.

Marketing Your Business on Social Media

As a mompreneur, your website is your digital storefront and the hub of your online presence. Having a professional, user-friendly website will establish your credibility and give potential customers a place to learn more about your business. You have a few options for building your site:

DIY Website Builders

If you're tech-savvy, website builders like Wix, Squarespace, and WordPress allow you to easily create a custom site yourself. You have full control over the design and features. However, the learning curve can be steep, and these platforms may lack the advanced ecommerce or marketing tools some businesses need.

Hiring a Web Designer

Web designers can build a custom website tailored to your brand and business needs. They handle all the technical aspects so you can focus on your business. However, custom sites tend to cost more upfront and require ongoing fees for hosting, security, and updates. Look for designers experienced in building sites for small businesses and ecommerce stores.

In addition to your website, establish profiles on social media platforms like Facebook, Instagram, and Pinterest where your potential customers spend time. Post regularly to build brand awareness and engage with your audience. You might also start an email newsletter to stay in touch with customers and promote new products or sales.

A cohesive online presence with an attractive, user-friendly website at its center will make it easy for busy mamas and others to find your business and buy from you. Take the time to get this right, and you'll have a solid foundation for success as a mompreneur. Keep your content fresh, share what you're passionate about, and highlight what makes your business unique. With consistency and authenticity, you'll build a loyal customer base that comes back again and again.

Optimizing Your Site for SEO

As a mompreneur, social media is one of the most powerful ways to market your business without a huge time commitment. The key is choosing the right platforms for your target audience and consistently posting engaging content.

Build Your Brand on Instagram

Instagram is ideal for visual brands and has over 1 billion monthly users. Post eye-catching photos of your products or services and share behind-the-scenes glimpses of your business. Use relevant hashtags to increase visibility. Engage with your followers by liking and commenting on their posts as well.

Share Helpful Tips on Facebook

With over 2 billion users, Facebook is essential for any business. Create a business page and post 2-3 times per week. Share blog posts, photos, events and live videos. Provide useful tips and advice related to your industry. Respond to all comments and messages promptly.

Tweet Bite-Sized Info on Twitter

While smaller than Facebook, Twitter’s 328 million users are very active. Post 3-5 tweets per day with links to blog posts, news articles, and resources your followers will find helpful. Retweet other influencers in your industry and engage with your followers. Use hashtags to join the conversation around trending topics.

Go Live on Video

Live streaming video is extremely popular and a great way to connect with your audience in real time. Go live on Facebook, Instagram or YouTube and share tips, announce sales or events, or just chat with your followers. Viewers can comment and ask questions. Make your live streams interactive and keep them short, around 15-30 minutes. Save the broadcast to post on your profile later.

Consistency is key - pick 2-3 platforms to focus on and post regularly to build trust and authority. Provide value to your followers with useful content and authentic engagement. Leverage the power of social media to spread the word about your mompreneur business in a meaningful, yet time-efficient way. With a little effort each day, you'll gain loyal customers and see your business thrive.

Setting Up Your Ecommerce Platform

Choose a keyword-rich domain name

As a mompreneur, your domain name is your online identity. Pick a name that includes important keywords for your business, like “organic baby clothes” or “work-at-home-mom coaching”. A keyword-rich domain will give your site an SEO boost right from the start.

Create high-quality content

Google and other search engines love fresh, original content. Aim for posting at least once a week about topics that interest your target audience. Focus on useful advice, actionable tips, behind-the-scenes info, or lessons you’ve learned. Share details about your products or services and include high-quality images whenever possible.

Use internal linking

Link to other relevant content within your site. This helps search engines spider your site and gives readers more to explore. For example, in a post about starting an online business, link to your about page or services page. In an FAQ post, link to blog posts on related topics.

Title and headline optimization

Your page titles, post headlines and section headings should contain important keywords. For example, instead of “Welcome!” use “Welcome to My Organic Baby Boutique!” Place keywords near the beginning of titles and headlines when possible. This signals to Google the topic and focus of the content.

Meta descriptions

A meta description is the short summary that appears under your page title in search results. It should be catchy and contain keywords to entice people to click through. For example, “Soft organic cotton clothing for your baby. Affordable, high-quality and eco-friendly. Shop now!” Keep meta descriptions under 150 characters.

Mobile optimization

With more people searching on their phones, it’s critical to have a mobile-friendly website. Your site should display well on all devices and be easy to navigate by touch. Consider a responsive design or adaptive theme. Make buttons and links large enough for fingertips. Keep forms short. These steps will improve user experience and your search ranking.

Following these tips to optimize your site for search engines can help boost your visibility and bring more of your ideal customers to your mompreneur business. With time and consistency, you'll establish yourself as an authority in your niche.

Balancing Business and Motherhood

To get your online business up and running, you’ll need an ecommerce platform to build your website and handle sales. The two most popular options are Shopify and WooCommerce.


Shopify is a user-friendly option for those without much technical expertise. It offers beautiful, professional-looking themes to choose from and an intuitive interface to add products, blog posts, images, and more. Shopify also handles payments, shipping, and customer service inquiries for you. However, the fees can be higher than other platforms. Shopify is an excellent all-in-one solution if you want to get started quickly without hassle.


If you want more control and customization, consider WooCommerce. It’s a free WordPress plugin, so you’ll need web hosting and a WordPress theme. WooCommerce gives you flexibility to tweak every aspect of your site. You can create a unique look and feel and have more options for payments, shipping, and other services. However, WooCommerce does require some technical skill to set up and maintain. You’ll need to handle security updates, payment gateways, and other details yourself.

No matter which platform you choose, be sure to consider:

- Your technical abilities and how much control you want over the site

- Available features like payment processing, shipping, analytics, and more

- Ongoing costs for fees, hosting, themes, extensions, and apps

- How much time you want to spend building and maintaining your site

- Options for selling on social media and integrating with other sales channels

With some research into your needs and priorities, you can find an ecommerce solution that gives you a solid foundation to build your online business. Then you can focus on what really matters—connecting with your customers and growing your brand!

Outsourcing Tasks to Scale Your Business

Being an entrepreneur and a mother presents some unique challenges. On one hand, you want to dedicate time to build your business and see it succeed. On the other, your children need you and deserve your attention. Finding the right balance between the two will be key to your success and happiness.

Set Boundaries

The lines between work and home can easily become blurred when your office is just down the hall. Set clear boundaries to avoid burnout. For example, don't check email once the kids are home from school. And don't work on weekends unless absolutely necessary. Time with your family is too precious.

Ask for Help

Don't try to do it all yourself. Ask your spouse, family, or friends to pitch in with childcare when you need to focus on work. See if you can hire a part-time nanny or babysitter, even if just for a few hours a week. And delegate work tasks when possible—you can't do everything and be everywhere at once!

Make Time for Yourself

Between work, kids, and household responsibilities, it's easy to forget about your own needs. But self-care is essential to avoid anxiety, stress, and mom guilt. Try to schedule in time each day just for yourself, whether it's exercise, meditation, reading, or another activity you enjoy. You'll be a better mom and entrepreneur if you take good care of yourself first.

Balancing motherhood and entrepreneurship will be an ongoing challenge, but with strong boundaries, help from others, and self-care, you can do both well. Stay focused on your priorities, avoid perfectionism, and remember why you started this journey in the first place. With dedication, you'll build a thriving business and create a supportive environment for your kids to grow up in. The key is simply not trying to do it all, and instead, focus on what really matters to you.

FAQs: Getting Started as a Mompreneur in 2024

As a mompreneur running an online business, outsourcing is key to scaling while avoiding burnout. There simply aren’t enough hours in the day to do it all yourself, especially with little ones at home. The good news is, outsourcing allows you to leverage other people’s time and skills so you can focus on high-impact areas of your business.

Consider outsourcing repetitive tasks like customer service, email marketing, social media management, and administrative work. You can hire freelancers or virtual assistants to handle these areas at a fraction of the cost of an employee. Look for contractors on sites like Upwork, Fiverr, or Be sure to check reviews and references to find someone who is a great fit for your needs.

For higher-level strategic work like business consulting, coaching, or technical projects, work with a specialist agency. They have teams with diverse expertise and experience to help take your business to the next level. Do some research to find an agency that specializes in your industry and the specific services you need.

Outsourcing also allows for continuity in your business. If you get sick, need to travel, or just want to take time off, your contractors and agencies will ensure key tasks still get done. Be sure to give them documented systems and procedures to follow in your absence.

The key to successful outsourcing is finding the right partners, providing detailed training and feedback, setting clear expectations, and maintaining open communication. When you find people you work well with, stick with them! Outsourcing may require an initial investment of time and money, but the long term payoff will allow you to scale your business in a sustainable way. Focus on your zone of genius and outsource the rest. Your business and your family life will thank you!